The Founder
An Argentinian planner who treats every celebration like it's her own — because, in every way that matters, it becomes hers too.
Deborah SzwarcFounder & Creative Director
The Story
Deborah is Argentinian by birth, and a planner by instinct. She grew up watching her family turn ordinary Sunday lunches into moments people remembered for weeks — tablecloths ironed, flowers cut that morning, candles lit before the first guest arrived. That instinct never left.
Today, from her atelier in Miami, she plans baby showers, birthdays, brunches, kids' celebrations and intimate dinners with the same quiet obsession. Every project is held with two hands — not delegated, not template-built, never rushed. Clients say it feels less like hiring a planner and more like calling the most organised friend you've ever had.
The Philosophy
The most beautiful detail at any Luxora celebration isn't the floral arch or the candlelight — it's the feeling that someone really thought about you. That's the work. The styling is how we show it.
Why Luxora
Deborah is your single point of contact from inquiry through the final candle blown out. No account managers, no handoffs.
Sage greens, warm ivories, soft blushes. Florals that whisper, palettes that photograph beautifully, never busy.
Setups, vendors, timelines — the boring work that makes the day feel effortless. You arrive as a guest, never on duty.
We accept a small number of celebrations each month so every host receives the full creative care of the studio.
"I want every host to walk into their celebration, look around, and feel that someone really cared. The flowers, the candles, the music — those are just the way I say it."
— Deborah Szwarc, Founder
The Luxora Client Experience
A planning process designed to feel as luxurious as the celebration itself.
First
A relaxed twenty-minute call to understand the moment, the guests, and what success means to you.
Then
A bespoke moodboard, palette and styling direction, hand-built before a single vendor is booked.
Until
Setup, vendors, timing, breakdown — handled. You arrive, you're hosted, you remember.